The Role of Quantitative Market Research in Understanding Consumer Behavior
Some users rejected your latest product, calling its UI unappealing. This might feel disheartening to an online market research team. But “Some” doesn’t explain much unless this is quantified. When you run the same survey but gather stats this time and not just emotions, you get more transparency. 11.81% of the users don’t like the UI. You go deeper and find out that one-third of these users have moved away from your brand, and they don’t own any of your products now. Market research is not only about the emotions of the users. It is also about finding stats that support these emotions. Especially when the comments are flaky, they should be supported by numbers. That’s why quantitative reviews play a very important role. The Role of Quantitative Market Research in Understanding Consumer Behavior 1. Assess User Loyalty and Satisfaction Qualitative market research methods, such as CSAT and NPS , a...