5 Ways to Increase Response Rates in Your Next Market Research Survey

Running a survey is one thing. Getting better responses that are useful is another. And then you need to reduce abandonments too. Keeping in mind the need to get proper responses, we bring to you 5 proven ways that shoot your survey responses up.

How to Gain Response Rate With Market Research Surveys

1.      Survey Design and Gamification

How you design market research surveys matters a lot in attracting a larger and promising audience.

When creating an online survey, ensure to divide it into sections with related questions bundled together. Let the audience know the progress by showing the number of questions left vs total. Use programming logic to show only the relevant section based on their choices.

Gamification isn’t a buzzword anymore in any industry. So, gamify your surveys. Add your logo and branding’s fonts, themes, and colors. Use audio, images, videos, and narratives to explain to the users.

Create a community of panel members and engage with them regularly using riddles, games, and quizzes outside the market research discussions.

2.      Right Segmentation and Reach

If you send out survey invitations in the dark, chances of a good response rate will be poor and survey abandonment higher. Only the right and interested people will turn up for a market research survey.

To find the right audience for your research, work with a panel company that understands your requirements. Also, set strong prerequisites to filter only the candidates that have the same interests as your research field and have the willingness to share opinions without the lure of rewards.

Use social media to your benefit and find the customers who engage with your posts.

Once you finalize your segments, reach out to them via social media, emails, and texts, according to their preferences.

Interested people might miss the submission because of a time crunch or forgetfulness. So, remind them about a pending or abandoned survey before the deadline.

3.      Clarification on Context and Results

When you reach out to your participants, let them know the purpose of your survey. For instance, is it for a government agency, a brand, a university project, or to raise awareness via an NGO?

Inform the participants how you’re collecting data, where you will be sharing it, and what their rights are in relation to privacy and security. Allowing them to opt out without being answerable is a big green flag for the participants to submit their data to a company.

It never hurts to express your gratitude to the respondents after their participation.

When you find the results of the survey and take an action, involve the participants in the loop. This shows you bring in transparency in your market research and value their opinions and time.

4.      Qualitative Data Collection

However expensive, qualitative market research makes a survey more meaningful in terms of learning the sentiments of users. You get to know their motivations behind the purchase or rejection of a product.

Not all users are interested in choosing one of several choices to opine. A lot of your consumers might want to open their hearts and share their emotions without a hitch.

With focus group meetings and personal interviews, you get to learn deeper sentiments, such as issues that churn users and the whys behind their purchases.

5.      Meaningful Rewards

Remuneration is a huge player in attracting users to provide meaningful opinions and data.

If you reward users through monetary means, nothing better. You can also help them with vouchers and discount coupons for their favorite products.

Several brands offer points with each completed survey, which can be redeemed later against gifts and online vouchers.

You can satiate the thirst of nerdy users by offering them relevant and useful content that they’re interested in.

How Track Opinion Can Help

Whether it’s gamification or finding the right audience, we can help you earn more footfalls on your online surveys. We have worked with several industries in the past 15 years. Our experience isn’t limited to just online surveys. We conduct qualitative market research and quantitative reviews for our clients with a result-oriented approach.

Reach out to us here should you want to discuss a market research project.